Telegram Ads pricing 2026 — what it actually costs

Telegram Ads pricing varies more than most digital channels — by a factor of 10× depending on niche, geo and cabinet. This guide gives you the honest 2026 numbers.

#Headline numbers

The only price Telegram itself publishes is the floor: 0.1 Toncoin per CPM (ads.telegram.org/getting-started, checked 28.07.2026). Everything in the CPM column below is a third-party estimate, attributed, not our measurement.

Ranges are wide because pricing is auction-based, and because these are outside estimates rather than a published rate card.

#EUR cabinet — niche modifiers

We do not measure CPM, so these are third-party figures, not ours. ADSLY (2026-04) puts the per-niche band at roughly $0.5–6, and notably the other way round from how this page used to present it — crypto and Web3 on TON sit at the cheap end ($0.5–1.5), while the competitive money verticals sit at the top ($3–6):

• **Finance / fintech, e-commerce** — the top of the band; these are the verticals bidding hardest for the same inventory
• **iGaming / casino** — high, and narrowed further by geo restrictions
• **Crypto / Web3 on TON** — the cheap end, per ADSLY: TON inventory is abundant relative to demand
• **News / media, local** — the floor end; inventory is plentiful

Treat the ordering, not the exact numbers, as the takeaway: it comes from one third-party source with one date, and niche premiums move with demand cycles. Your own cabinet is the only place a number becomes yours.

#EUR cabinet — geo modifiers

Multiplier on niche CPM baseline:

• **DE / FR / IT** — 1.0× (baseline)
• **US / UK** — 1.3–1.5× (highest competition)
• **MENA (UAE / SA)** — 1.1–1.4× (rising)
• **CIS (RU / BY / KZ)** — 0.6–0.9× (depends on niche)
• **LATAM** — 0.7–1.0×
• **SEA / India** — 0.5–0.9× (cheapest broad-reach)

A €2 CPM crypto creative in Germany is €1.4 in Russia, €0.9 in India, €3 in the US.

#TON cabinet pricing

TON cabinet is harder to benchmark publicly because:

1. Crypto-channel inventory varies wildly by niche

2. CPM depends on which crypto / DeFi / NFT channels you target

3. Most spend is opaque (settled in TON, not USD)

We do not observe these prices — cost never leaves the advertiser's cabinet. What follows is the ordering third-party operators report, and it is the useful part: the narrower and wealthier the wallet segment, the more it costs.

• **Broad crypto-curious** — cheapest of the four
• **DeFi-active wallets** — a step up
• **Specific token holders** (e.g. PEPE-holders, NOT-holders) — higher again
• **High-value whales** ($100K+ portfolio) — the most expensive segment reported

Premium because the audience is small but highest-intent in the entire ad ecosystem.

#Stars Promotions pricing

Stars Promotions are bought in Telegram Stars (XTR), Telegram's native digital currency. 1 Star = ≈$0.013. Spent on:

• **App Center category boost** — boost your mini-app's ranking in a category for N days
• **Gift drop targeting** — surface gift offers to users with matching interest signals
• **Sponsored mini-app cards** — paid placement in App Center category list

Typical mini-app launch spend: 100K–500K Stars over 30 days ($1.3K–6.5K). High-burn launches (Hamster Kombat scale) spend millions of Stars.

#Hidden costs nobody mentions

Things you only learn after burning budget:

1. **Verification fee** — first-time advertiser KYC can require €500 escrow that takes 6 weeks to refund if you don't proceed

2. **Currency conversion losses** — Telegram billing in EUR while you spend in USD = 1.5–2 % spread cost

3. **Refund timing** — unspent EUR balance takes 4–8 weeks to refund; budget your top-ups accordingly

4. **Cabinet-specific creative costs** — same campaign needs 3 different creative formats for EUR / TON / Stars

5. **Moderation rework** — 20–30 % of creatives get rejected on first submission; expect ≈2 hour rework cycle

#How to budget realistically

For a **B2C launch test** (validate creative + targeting):

• EUR cabinet: €5K–10K over 30 days, 3 creative variants, single geo
• Will produce: 2–5M impressions, useful CTR + CR signals

For a **mini-app launch** (Catizen-class):

• Pilot: €30K–80K across EUR + TON + Stars over 60 days
• Scale: €100K–500K/month once unit economics proven

For a **brand awareness sweep** (already proven product):

• EUR cabinet: €20K–100K/month, 5+ creative variants, multi-geo
• Optimise for reach, not direct response

#Why we publish no CPM benchmarks

We do not publish CPM percentiles: cost is never exposed to third parties, so there is no cost data to build them from. What the public archive does expose is creative volume per niche and geo — see tgadsspy.com/api/v1/ads.