Question 1

How many countries does Telegram Ads Spy cover for Telegram advertising?

Accepted Answer

Telegram Ads Spy currently tracks ads targeting 97 countries on Telegram, with 308,373 classified creatives in total. Coverage is strongest in markets with active Telegram Ads cabinets and high paid-channel activity. Top countries by volume: Russia (123,479), India (36,280), Iran (31,739), Myanmar (Burma) (18,274), Indonesia (17,311).

Question 2

How is a country assigned to each Telegram ad?

Accepted Answer

Each creative is classified by advertiser intent, reading the strongest available signal in priority order: the landing-page country-code TLD (.de, .tr), the writing script (Cyrillic, Arabic, Burmese, Devanagari…), an explicit country flag emoji, and the unambiguous language of the ad or its destination channel. A weaker legacy fallback also exists: the region we requested from the pool of real Telegram accounts while recording the ad. That was only ever a label on our own request — when no account is available in the requested country the pool silently substitutes another and does not say so — and we stopped requesting a region on 2026-06-03. Every assignment carries a confidence tier (strong, medium or weak). A creative whose only country signal is that requested region is excluded from the country's confident total, so per-country counts reflect real targeting rather than the shape of our own polling.

Question 3

What signals does each country page expose?

Accepted Answer

Per country: total ad volume, top niches (e.g. crypto in TR, gambling in DE, dating in IN), top advertisers running in that geo, channel coverage, payment source split (TON vs EUR Telegram Ads Cabinet) and ad-creative gallery. Drill into /countries//niches/ for cross-cuts.

Question 4

Is geo data available via API?

Accepted Answer

Yes — https://tgadsspy.com/api/v1/geos returns per-country aggregates; https://tgadsspy.com/api/v1/ads?geo=DE filters the creative archive. Both endpoints are documented at /api-docs. Free tier 60 req/min, CC-BY-4.0 license.

Telegram ads by country

Telegram ads by country